This brand new fashion guide, shopping site and community for teen girls and young women focuses on great apparel and positive self-worth. It features a rapidly growing catalogue of resources that helps young people decide what to wear, how and when to wear it, and how to look your best in a variety of social situations. Besides getting fashion, style and hair and makeup tips, visitors create personal profiles where they can upload their wardrobe, share and compare fashion ideas with friends, and of course shop for clothes, makeup and accessories to add to their collection.

• Uniques –Pre-launch –65,000, Q4 2009 projected: 120,000
• Page Views –Pre-launch: 1.4 Million, Q4 09 projected: 5,000,000
• Ad Views –12,000,000
• Types of ads -leaderboards, 300 by 250’s, skyscrapers, text ads, category exclusive custom integrated sponsorship takeovers
• Channels –pre-roll video, what to wear, darling fashion advice (includes hair and makeup tips)
• Demographics –Primary concentration of girls age 12-18, secondary concentration females 12-24

Suddenly Darling is hosted by girl-next-door model Katelyn Rose, who features many of her celebrity friends who share her belief that fashion doesn’t always have to be shorter, lower or tighter. "For a group of people that are online all the time, we were really under-served when it comes to online fashion help,” said Katelyn Rose, who hosts the website through a series of blogs, articles, celebrity interviews and video news updates. “What’s out there is mainly about fashion for fashion itself, and not about the way girls live their lives every day. Suddenly Darling changes all that, and helps girls like me make good decisions about how to look our best whenever we step out of our front door.”

For more information contact:
Andy Jedynak
(301) 639-8760
andy@suddenlydarling.com